OK, this post is different. I'm just going to assume you are all aware of how awesome the R8 V10 is, and talk a little about my experience doing this shoot, how it came to be, and why its not only responsible for this entire website, but a new career as an automotive photographer and publisher. Seriously, turn away now car fans, there is no more auto content, Audi or otherwise, beyond this point. The rest is just going to be a guy giving the most die-hard fans amongst our ~250,000 readers each month here, a really honest look at a turning point his life. This is the (rather long) story of how I accidentally became an automotive photographer.
A regular car guy from Australia, I currently live in Switzerland near the Italian border. At 29, I'm married to the woman of my dreams, have travelled the world, lived out most of the stupid adventures that I've imagined so far, and just recently have the privilege of being a full-time Dad to my 4-month-old, Oscar. I'm not a car expert, or a journalist, or even a mechanic. Mostly I'm a photographer and a general creative, who just decided to start publishing one day. I woke up happy this morning and decided to be incredibly honest with some people on the internet, just in case it might motivate someone else out there. I'll start at the beginning.
I would find joy in building a community at Reddit. A place where anyone can create a new subreddit about anything they wish, I loved how easily people could find a crowd of others with a shared interest. I had always been "image hungry" in my browsing habits, and /r/cars filled that need at the time. A huge community, the variety was always attractive - if one-dimensional. So when the mods there made the rule change for no direct image links, (encouraging more reviews, more self posts with proper discussion etc) that soon cleaned up the place nicely, but meant I had to shift my retinal needs to /r/carporn. Mostly satisfied, I'd browse a there, but for my personal taste (a pretty heavy bias towards classic sports cars) it was a little light on content, and had another complication. Firstly, it was a single image only sub, so I would often find myself fascinated by an image, then be left wanting to see the whole car. And so, /r/thewholecar was born.
It would become the place to share full albums of automotive photography
of tasteful car fans who appreciate the form and function of these machines so much, that they are constantly looking for good images and stories about rare, obscure, and classic cars, as well as being kept up to date on only the most interesting of the current cars for drivers.
Worked at Audi for seven years and